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Spinning Melbourne’s rock history back into your hands.

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Where Melbourne’s Rock Lives On

Classic 3XY gear, reimagined for today.

Wear a Piece of Melbourne’s Rock History

Iconic 3XY designs and retro 3XY merchandise, re-released for the fans who lived it, loved it, and never turned the dial.

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On Heavy Rotation

Our Top Picks

Limited Time Offers

Gear Up and Save

Exclusive deals on top brands

All-Weather Protection

Providing unmatched resilience, rain or shine

Fans Talk

Built to Last

“I’m a testimonial. Click to edit me and add text that says something nice about you and your services. Let your customers review you and tell their friends how great you are.”

Alex M., Mountain Climber

Cutting-Edge Performance

“I’m a testimonial. Click to edit me and add text that says something nice about you and your services. Let your customers review you and tell their friends how great you are.”

Tom L., Trail Runner

Eco-Friendly Excellence

“I’m a testimonial. Click to edit me and add text that says something nice about you and your services. Let your customers review you and tell their friends how great you are.”

Meredith R., Environmental Advocate

Comfort Meets Adventure

“I’m a testimonial. Click to edit me and add text that says something nice about you and your services. Let your customers review you and tell their friends how great you are.”

Jordan P., Hiker & Backpacker

Why 3XY?

Because rock history looks good on you.

Authentic Throwbacks

Every design is inspired by real 3XY history. The station that soundtracked Melbourne.

Made for Real Fans

Created with the people who grew up with 3XY blasting from every car, kitchen and worksite.

Limited Drops

Small runs, big nostalgia. Once they’re gone, they’re gone.

Outdoor Stories

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Once posts are published, you’ll see them here.

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A Unique Offer

50% Off 

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