Spinning Melbourne’s rock history back into your hands.
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About 3XY
3XY wasn’t just a radio station — it was the soundtrack of Melbourne.
The jingles, the countdowns, Rocktober, the roadshows… it lived in car speakers, milk bars, loungerooms and job sites across the city. And if you were there, you remember the feeling.
3XY Merch exists to bring that feeling back.
We’re here to celebrate the legacy of a station that shaped generations of music lovers. Every tee and hoodie is inspired by real moments, real memories, and the era when rock ruled the airwaves.
This isn’t just merch.
It’s Melbourne history you can wear.
Meet the Superheroes Foundation
The Superheroes Foundation exists to support families affected by brain cancer, providing real help during the toughest moments of their lives. What started as a local mission has grown into a community-driven effort that funds care, comfort and support for those who need it most.
By running the 3XY store, they help keep a piece of Melbourne’s music history alive — and every purchase helps them continue the work they do.
Good merch. Good music. Good cause.